About Us
Growing Imagination, One Felt Piece at a Time
At Grow a Little, we believe the best learning happens through play, the kind that’s quiet, creative, and full of imagination. That’s why we create handcrafted felt board stories and characters designed to nurture young minds and encourage meaningful moments between children and their grown-ups.
Based in Aotearoa New Zealand, our products are lovingly made using quality materials that are safe for small hands and built to last. Each set is thoughtfully designed to support early learning, language development, storytelling, and open-ended play.
We’re inspired by the magic of childhood, those little moments when imaginations spark, stories unfold, and learning just happens. Whether you’re a parent, teacher, or caregiver, our felt sets offer a gentle, screen-free way to connect and grow together.
Why Felt Stories?
- Support cognitive and language development
- Encourage storytelling and emotional expression
- Promote creativity and independent play
- Made for gentle, tactile learning
From Our Hands to Yours
Every Grow a Little product is made with care and intention. We’re proud to be a small business that puts heart into everything we do and we’re so glad you’re here.
What is Grow a Little?
At Grow a Little, we create high-quality felt board stories and characters that help tamariki grow through imaginative play. Designed and handcrafted in New Zealand, our products are made to inspire creativity, support early learning, and bring joyful moments to families, teachers, and little learners everywhere.
Whether it’s storytelling at bedtime or playtime at kindy, our felt sets are a gentle, screen-free way to build language, confidence, and connection.